Cloud Conference
Project Brief
Cloud Conference is a premium business Cloud-centric conference for decision-makers and IT professionals, organized by top Microsoft Azure experts.
The event manager requested the development of the conference branding and all collateral materials needed for the promotion and smooth running of the event.
Tasks:
- completing and creating an attractive color palette;
- development of branding elements;
- development of all digital and print materials;
- creating a cohesive design that is modern and emphasizes the event’s concept.
Our Approach
Our approach to the Cloud Conference 2023 visuals was centered on innovation, clarity, and brand alignment.
We started by immersing ourselves in the event's theme, ensuring that every design element reflected the forward-thinking nature of cloud and AI technology. Using a modern color palette of purple, orange, and white, we created a vibrant yet professional atmosphere. Montserrat was chosen for its clean, readable lines, adding a sleek, contemporary feel. Our goal was to craft visuals that not only looked great but also enhanced the overall conference experience, making information accessible and engaging for all attendees.
