Vintage Escapes is a one-of-a-kind travel brand that offers immersive Viking-themed retreats, taking adventurers on a journey through Norse mythology, ancient Viking traditions, and breathtaking Nordic landscapes. Combining history, culture, and outdoor adventure, Vintage Escapes crafts unique experiences where travelers can explore Viking trails, sail the fjords on longships, meditate beneath the sacred Yggdrasil, and take part in ancient Norse rituals.
01 Problem
Vintage Escapes had a powerful concept but lacked a cohesive brand identity to reflect the depth and mysticism of its offering. The business needed a visual and strategic identity that captured both the rugged adventure and the deep-rooted spiritualism of Viking culture, while also appealing to modern travelers seeking unique, immersive experiences. The challenge was to balance a historical theme with a contemporary appeal that would resonate across various touchpoints – from digital platforms to print materials.
02 Approach
We approached the project by first diving deep into Viking lore, Norse mythology, and Nordic design principles to gain a holistic understanding of the brand’s essence. We worked closely with Vintage Escapes to uncover their core values: adventure, mythology, wellness, and nature.
03 Solution
The final branding package delivered by us transformed Vintage Escapes into a visually striking and cohesive brand. We developed a complete visual identity that reflects the powerful storytelling at the heart of the business. The new logo features a modernized depiction of Yggdrasil, symbolizing interconnectedness and the spirit of adventure.
